Clear commercial strategy for companies seeking scale.
“Andy has an amazing ability to understand your challenge, help you swerve roadblocks and navigate solutions”
— John O’Connell, Chief Executive, Life Education Trust
I’m a growth strategist and market positioning expert, leading companies from growth to scale.
“When you imagine the future of your business, what do you see?”
I often ask founders and executives this question, inspired by tales of more markets, expanded operations, bigger profits. Nobody I meet ever dreams small.
Scale is the popular business endgame. Yet it remains elusive for most.
Markets move quickly around us these days, the assumptions which underpin our strategy rendered worthless in an alarmingly short time. So we doggedly focus on delivery, the hussle culture keeping us obsessed by performance metrics, expecting a breakthrough “anytime soon”.
But hard work alone won’t deliver scale. Rather your effort must be focussed on the optimum place in your market, where you offer the customer who values you the most what they cannot get anywhere else.
That’s why you find Market Positioning at the very heart of our practice. It challenges us to identify and deploy the value deep inside our customer’s business, ensuring our strategy will amplify the best market opportunity possible.
Big rewards come with transformation, and I’m here to show you how.
Strategic programmes for ambitious leaders.
Founder Programme
Clarity and confidence for early stage ventures, whether you’re pitching investors or building your product.
Commit to Scale Programme
Developing sound strategy for scale, with leaders seeking dramatic growth in challenging market conditions.
Market Positioning Programme
Defining your most powerful, defensible market position, so customers understand you intuitively, react faster, and love what you do.
Capital raises, JVs, and M&As
A suite of services for businesses seeking capital through funding, joint ventures, or mergers and acquisitions.
Services ➔
“When we've got so much going on Andy listens to what we are doing and he’s able to cut through all of the noise.”
— Miriana Stephens, GM, AuOra
Andy Mitchell, Principal
I help bold businesses unlock new revenue.
If you’ve got audacious goals, and you're willing to do what it takes to grow, I’ll lead your team beyond business as usual.
“The most valuable thing Andy does is looking at where value is created and making the complex simple. He has an ability to be able to fly at that really high level, but then articulate that in a nice easy way for others to go out and do the work.”
— Tim Saunders, GM, Headwaters