re:position

An occasional newsletter and community round-up, shining light on the art and science of powerful market positioning. 

Browse our past issues below, and if you’d like to get it in your inbox, sign up below:

January 2025 Re: Position

2025, we made it. So what now? The truth about January. It’s tempting to let the month slip by in a summer haze, but January could be your most strategic month yet. Read here

December 2024 Re: Position

Wrapping up 2024 with gratitude and a special invitation. A quick thank you, a sneak peek at 2025, and a fun chance to kick off the year with an 'Ask Me Anything' clinic. Enjoy your holidays, and see you in the new year! Read here

November 2024 Re: Position

Embrace sales! It's time to grow 📈 Let’s address sales investment phobias and the impact this has on growth. Read here

October 2024 Re:Position

Don't let ghost value haunt your strategy - Ghost value can creep in unnoticed - let's explore how meaningful differentiation can keep your strategy sharp and scare off sameness. Read here